More than a beauty shop.

BeautizShop grew from a love of skincare and a simple idea: helping you find beauty products that feel right for you.

We choose skincare, makeup and beauty products with care, always thinking about how they might fit into your routine.

Our history

Long before BeautizShop, I spent years trying skincare, learning about ingredients and helping friends and family find products that suited them. Along the way, I realised that a product everyone loves won’t necessarily work for you, and that keeping up with every new launch can turn something enjoyable into a race. I wanted to make choosing skincare feel more personal and less overwhelming.

I started Beautizshop in 2019. During lockdown, I began sharing more of my discoveries and creating personalised routines on Instagram. Those conversations helped shape the community and the experience Beautizshop has become today.

  • A thoughtful selection

    We choose skincare, makeup and beauty products with care, looking at how they perform and whether they deserve a place in your routine.

  • Advice that feels personal

    Your skin, your preferences and your everyday life matter more than a one-size-fits-all routine. We want to help you find what works for you.

  • A community of beauty lovers

    Beautizshop grows through conversations, shared discoveries and the joy of learning how to choose better, together.

A Note from Imane

My interest in beauty began when I was around 15. I spent time looking for a cleanser that wouldn’t dry out my skin and a shampoo that would leave my hair shiny without weighing it down. I still remember choosing my first foundation. I explored natural beauty, clean beauty, homemade treatments and luxury products, always with curiosity and sometimes a little too much enthusiasm.

At 22, I moved to France to pursue my career. Living there opened up a whole new world of beauty to me: I discovered brands, explored new approaches to skincare and kept learning what worked for me. I tried things, read, made mistakes and gradually became more thoughtful about what I chose.

Today, that’s the curiosity I want to share with you. Beautizshop brings together discoveries I love and a more personal way to approach beauty: asking questions, taking the time to choose and keeping the joy of trying something new.

— Imane, Founder of Beautizshop